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government agency

Sparking collaboration between government and small businesses

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The New York City Department of Information Technology & Telecom (DoITT) works to establish a new open government paradigm and make customer-to-government interactions more transparent and accessible employing cutting-edge tools, partnerships, and innovations.

Challenged by the difficulty of engaging individuals and small businesses to work with the City on technology projects, DoITT created an initiative called “Speedy Procurement and Rapid Contracts” (NYC SPARK),

rayogram deigned the user-interface of NYC SPARK - connecting tech pros with cutting-edge tech projects. Built on the open source content management solution Drupal, NYC SPARK was designed to empower DoITT to (a) accelerate innovative small applications development projects Citywide (b) expand the pool of qualified application developers available to work on City projects (c) make it easier for individuals and small IT businesses to work with the City. NYC Spark aspires to enable job seekers to “Turn your passion into action, and help build NYC’s future.”

Hacking sanitation

Hacking sanitation

When we began this collaboration with The World Bank, that more people around the globe own cell phones than toilets!  The World Bank organized a Sanitation Hackathon raise awareness and find solutions to the fact that 2.5 million people live without proper sanitation. 

The Hackathon was marketed  to developers around the globe - awarding three winners the opportunity to implement their innovations. 

We designed a creative strategy that encompassed the Sanitation Hackathon branding, a mark for use on publications, the website, and social media. This included Twitter, Facebook and YouTube videos narrated by World Bank Group President Jim Yong Kim. See the evolution of the branding ideas below.

The series of global hackathons in a dozen countries around the globe help accelerate the development of civic software solutions by local technology communities.

skills deployedbranding, logo design, icon design, poster design UX/UI design, pre-press, styleguides

Serving 19 million New Yorkers

Serving 19 million New Yorkers

We New Yorkers count on 62 district senators to meet our needs state-wide. And today we expect to communicate with them via phone, e-mail, even social media networks to discuss everything from important statewide policy changes from mandatory preK to potholes. 

The New York State Senate’s “Open Senate” initiative is a series of award-winning technology solutions that seek to maximize the transparency and accessibility of legislative information for all New Yorkers, and provide new ways for citizens to participate in the legislative process.

The problem
The New York State Senate’s 62 senate offices were relying on a 20 year-old Mainframe-computer based Constituent Relationship Management (CRM) system to manage 15 million constituents.

The solution
rayogram
created a modern, web-based constituent relationship management (CRM) system on the open-source Drupal and CiviCRM software platforms to replace the New York State Senate's 20 year-old mainframe- computer based Constituent Relationship Management (CRM) system.

This CRM empowers senate staff to track registered voter’s complaints and comments delivered via phone, e-mail, Web forms and more. At the same time this information is consolidated into distinct constituent’s records, it is disseminated among the entire senate office’s staff for easier case management and quicker resolution of voter issues.

The reuse
The source code for this solution, branded Bluebird, has been made public and was reused and adapted by The Office of The Public Advocate of New York City. 

skills deployeddiscovery, stakeholder interviews, information architecture, copywriting, branding & logo design, UX design, UI design, database architecture, Drupal, HTML, CSS, SOLR, administrator training, ongoing support.

Rebranding the face of state government

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Living in a major metropolis, we are lucky to be faced with dozen of choices of where to  pick up our morning coffee. And we know that customer service builds brand loyalty - that the barista with the warm greeting will win us over every time. There’s no choice when it comes to renewing our driver’s licenses - so customer service matters even more.  rayogram worked with Governor Cuomo’s Communications Department and the New York State Department of Motor Vehicles to overhaul the DMV  brand as part of a statewide Customer Service Initiative.  


Our creative strategy promotes the DMV as a friendly, capable, efficient agency ready to meet the needs of millions of New Yorkers each day. The site’s information architecture satisfies the needs of individuals and organizations and is fully integrated with social media.  Its conversational tone supports the agency’s key message (developed by rayogram): "Welcome to the DMV, how can we help you today?" This is carried over into the physical design of the DMV offices and the website. Like all websites we design today, the site is responsive to whether a visitor is using their smart phone, tablet or desktop computer to view the site.

We're so proud that the site has won aPinnacle Award (decided by a panel of experts from inside and outside government), a National Association of Government Web Designer Members’ Choice Award (decided by popular vote), as well as a Best Website Award from DMV.com whose praise included:

"The New York DMV website is very user friendly with a forms search application that is quite handy and a conveniently located 'Save time, do it online' button." 

rayogram provided content development in the form of a strong Information Architecture, an analysis of existing content, the recommendation of new content, stock photo research, original illustration, and the training of close to 100 staff members to rewrite hundreds of pages of Web site content using Plain Language guidelines. We also created key pages in six languages including: Spanish, Mandarin Chinese, Russian, Italian, Haitian Creole, and Korean. Awards include the 2015 Pinnacle Award from the National Association of Government Web Professionals among others.

 We also performed extensive user tests to establish benchmarks for measuring success of the site - and to identify and resolve any issues with the new site’s user-experience. The site is built using the open source CMS Drupal with special attention to Section 508 compliance, Search Engine Optimization, and integration with Social Media platforms. Its features include interactive maps, a browsable database of forms, and the use of taxonomy to present relevant forms alongside editorial content.

skills deployed: discovery, branding & logo design, information architecture, copywriting, plain language training, UX design, UI design, database architecture, Drupal, HTML, CSS, SOLR, administrator training, ongoing support