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capabilities


our capabilities

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capabilities


our capabilities

We collaborate with innovative companies, progressive non-profits and effective government agencies worldwide.

We are: 
creative strategists
content creators   
brand stewards
visual designers
digital designers & developers

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Creative Strategists


 

creative strategists

Creative Strategists


 

creative strategists

Developing strategies for successful
design interventions

The work rayogram is doing is raising confidence internally around our competitiveness. All part of the gradual transformation of J.D. Power from a consultative market research firm to a competitive product company.
— Jonathan Miller, as Vice President & Chief Technology Officer, J.D. Power

We use research and immersion to best understand the design challenges facing our clients. This includes conducting contextual interviews with key stakeholders, compiling and synthesizing our research and observations into insights and common themes. Our resulting creative strategies illuminate multiple ideas and opportunities for successful design intervention—acting as a roadmap for the work ahead.

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Brand Stewards


 

brand stewards

Brand Stewards


 

brand stewards

Extending the reach of trusted brands and
creating novel new ones

There is excitement to have a strong branding and marketing effort behind J.D. Power Customer Experience Management thanks to rayogram’s support on VoX strategy. Strong strategy is where it all starts!
— Frances Caille Vice President Marketing & Corporate Communications J.D. Power

As brand stewards, we've been entrusted with household names like News Corporation, Disney/ABC and Standard & Poors, even Charles Shultz’s Peanuts. We also design novel, new brand identities that embody each client’s unique values.

In creating a new brand, we collaborate closely with key-stakeholders to create an identity that embodies its unique values. We extend new and existing brands beyond tag lines, logos, visual marks, and collateral materials to packaging, signage and environmental branding as well as publications, advertising and public service announcements. And we hand off each branding project with style guides to ensure their integrity across all media well into the future.

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Content Creators


 

content creators

Content Creators


 

content creators

Helping clients find their voice

We develop and implement content strategies to meet each client’s unique needs. We’ve helped non profits raise awareness and funds via social media. We’ve trained huge government agencies to better serve their constituents using Plain Language. And we’ve renamed business to business products to help Fortune 500 corporations stay competitive in a digitally-enabled marketplace.
— Jane Ryan Beck, Creative Director, rayogram

We help clients communicate their message with impact.

Clients turn to us to define their voice and develop content to reflect their goals and values.

Our guidance has included included commissioning illustration, photography, copywriting and editing content distributed via - social media, blogs, websites, traditional magazines and collateral (brochures, newsletters, fact sheets, briefing papers), OpEds and more.

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Visual Designers


 

visual designers

Visual Designers


 

visual designers

Engaging audiences with human-centered design

There is excitement to have a strong branding and marketing effort behind J.D. Power Customer Experience Management thanks to rayogram’s support on VoX strategy. Strong strategy is where it all starts!
— Frances Caille Vice President Marketing & Corporate Communications J.D. Power

Our visual designs engage diverse audiences—often changing key behaviors to reach clients’ goals.

Whether designing a brand identity, a publication, a complex digital user experience, or a mobile app’s user-interface, we turn to human-centered design.

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Digital Designers


 

digital designers

Digital Designers


 

digital designers

We design trusted digital experiences

We value each unique user’s experience and conduct extensive user testing to ensure our UX/UI meets all benchmarks established for successful interactions.
— Creative Director, Craig Winkelman

We build entire platforms to run client businesses and organizations. These web-based, digital platforms help clients manage relationships - connecting businesses to businesses, businesses to consumers, advocates to campaigns. We take antiquated processes and redundant databases and streamline them into comprehensive, user-friendly applications accessible anywhere, anytime. We partner with our clients on every aspect of platform development - from defining their business and creative strategy to performing user testing.